Introducing Alon Braier – winner of the First International Reggae Poster ContestFriday, September 28th, 2012 Categories: Competitions, Reports, Updates
Alon Braier is the winner of the First International Reggae Poster Contest and one of the artists featured in the NGJ’s upcoming World-A-Reggae exhibition. Alon Braier is a 28 years old freelance illustrator based in Jaffa, Israel. He graduated in 2010 from Bezalel Academy of Art and Design, Jerusalem, with one semester in Maryland Institute College of Art. In the last two years he has been working with a vast variety of clients, including several magazines, high tech companies, advertising agencies and design studios. Along with being a graphic designer, Braier is also a musician, skilled with both the saxophone and bass guitar. He played with several local Reggae bands and attended Reggae festivals and jam sessions in north Israel. See more of Braier’s work on Behance.
Graphic Art News released the following interview with Braier about his thoughts around the Reggae Poster Contest.
Graphic Art News: Tell us how you found out about the RPC and what is your impression?
AB: I found out about the RPC trough an Israeli site that feature design contests from around the globe. I was immediately drawn to the whole thing, it felt very professional and important yet fun and friendly.
Graphic Art News: What’s it like having your work selected 1st place in the RPC?
AB:What can I say, It’s an amazing feeling. This is actually the first time I applied for an international design contest. Being a part of something so extraordinary and creative was exciting enough as it is, so I wasn’t expecting any big surprises. I’m still getting lots for warm feedback and appreciation from all over the world, it’s truly a great honor.
Graphic Art News: When did you become attracted to Reggae music?
AB: I was always fond of reggae music, but I really got into it about seven years ago. As a musician (I play the saxophone, and bass guitar) I played with several local bands and one of them included members that where connected to the Jerusalem reggae scene. Before I know it I was taking part in reggae jam sessions and festivals. As a result, the first gig poster I ever did was for an Israeli reggae band named Reggaestan. Since then I’ve been following the local reggae scene and really enjoying it.
Graphic Art News: How would you summarize your experience with the First International Reggae Poster Contest? Did it live up to your expectations?
AB: It sure did, As the full list of participants was published I suddenly realized how big this thing is, since then I was really anxious to see what the others will come up with. It has been a great experience from start to finish.
Graphic Art News: Describe your design philosophy and the meaning behind your winning poster?
AB: In my opinion, one of the key elements to an original design is the research stage. When I start to work on a poster or an editorial illustration, I invest a great amount of time on searching the internet and reading about the subject I’m working on. When I started working on my poster for the RPC I knew it’s going to be about dub, because I’ve been listening to a lot of dub lately, and even though I had a vision and an idea to begin with, I spent a week just reading, viewing and hearing everything that had to do with dub. By the end of that week, not only that it was really inspired, I also gained a full bank of visual elements, ideas, people, instruments, studio gear, sounds, colors and philosophy that I could use in my design.